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The fourth edition of Fa' La Cosa Giusta at Milan seeks to expand its best practices. Their punch line is “Do not throw anything away!”. They wish to spread the idea of environmental sustainability among the public. The venture makes use of recycled materials, thereby reducing the impact of toxic waste and green house gases. Any substance used during the event is also recycled. Around 50,000 people (5,000 students and 640 accredited journalists) attended last year’s event. Fa' La Cosa Giusta 2012 attracts profit and non-profit organizations in the field of bio architecture, home automation, micro generation, organic farming, hybrid and electrical cars, bicycles, fashion critics, natural fabrics, natural products for hygiene and cosmetics and natural clothing.
Visitor Profile
Targeted visitors at Fa' La Cosa Giusta 2012 are:
- NGO’s
- Volunteers
- Press
- Federation of parks and reserves
- Councils for family, school and social policies
- Fashion houses
- Wholesale agents
- Retail agents
- Distributors
- General public
Exhibitor Profile
Targeted exhibitors at Fa' La Cosa Giusta 2012 are brands and manufacturers dealing in:
- Volunteer tourism
- Sustainable home
- Renewables
- Eco-products
- Books and cultural promotion
- Travel light-Sustainable mobility
- Free software and Information Technology Ethics
- Bio-food stops
Organizer
Terre Di Mezzo Event
