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PPC Summit is focused on advertiser education. It is being organized to introduce strategies and skills that are the foundation of successful pay per click marketing. These Summits are designed for people who are active learners and want to know everything about pay per click marketing. At this conference the participants will learn the use of search engine tactics and get their questions answered by marketing experts. PPC Summit Of this year will have the following salient features:
- Search Engine Marketing Tactics: How to set up and manage pay per click campaigns across Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller pay per click search engines
- Effective landing page development and deployment
- Identifying keywords that really drive conversions
- Effective Search Engine Marketing copywriting
- Discover the tools, solutions and resources can help you reach your CTR and conversion goals
- Discover what is making your competitors successful - case studies, metrics, examples etc.
- What to track and how to do it effectively
- Search Engine Marketing Strategies that are specific to the business model
- Focus on the best present and future opportunities in Search Engine Marketing that are right for your business
- How to recognize and avoid click fraud that could kill your campaign performance
Visitor Profile
The targeted visitors at PPC Summit are the trade visitors from the following fields:
- Website Owners
- Webmasters
- Web Marketers
- Search Engine Marketers
- Internet Consultants
- Internet Strategists
- Creative Directors
- Chief Executives
- Chief Marketing Officers
- Marketing Executives
- Ad Executives
- Brand Managers
- AMs and AEs
- Media Directors
- Buyers
- Planners
- Solution Providers
- Product Managers
- Manufacturers
- Lead Generators
- Affiliates
Organizer
PPC Summit (Alteract Marketing),
