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Eden Doctoral Seminar on Building Models for Marketing Decisions 2010 will take place in Brussels. This event is planned for Ph.D. students and young scholars who are involved in executing precise methods and techniques in marketing. Participants will be able to know the model building process and its most important steps, including specification, validation, estimation, and hypothesis testing. They will get training on designing and testing descriptive, normative and predictive models. The attendees will be educated about time series analysis. The event will also include real case illustrations of the Marketing Science approach.
The seminar will cover the following topics:
The seminar will cover the following topics:
- Research Methods in Marketing
- Consumer Behavior
- Measurement Models in Marketing
- Decision Making and Decision Support in Digital Networked Environments
- Managerial Issues in Marketing
- Business to Business Marketing
Visitor Profile
The visitors at Eden Doctoral Seminar on Building Models for Marketing Decisions would include:
- Professors
- Lecturers
- PhDs
- Researchers
- Scholars
- Supervisors
- Students
- Business schools
- Colleges
- Press
Organizer
EIASM
